Have your say
A new future for

The Cavendish London

CapitaLand Ascott Trust and The Ascott Limited are delighted to present a public consultation on proposals for renewed investment in The Cavendish Hotel, 81 Jermyn Street.
Our vision

CapitaLand Ascott Trust and The Ascott Limited are delighted to present a public consultation on proposals for renewed investment in The Cavendish Hotel, 81 Jermyn Street.

We are proposing a sustainable refurbishment of The Cavendish to secure its long-term contribution to St James’s economy and community.

Our proposals will rejuvenate a valued local asset, with a retrofit-first design approach conserving and enhancing the existing building, with sensitive, localised interventions to enhance guest experience and complement The Cavendish’s relationship to the St James’s Conservation Area.

Ahead of submitting a planning application to Westminster City Council, we want to hear your feedback and perspectives to shape the development of our plans. Please read on to find out more about our proposals, and how you can get involved in our public consultation.
Have your say

About

The Cavendish London

Set in the heart of St James’s just footsteps from Mayfair, The Royal Parks, Piccadilly, Regent Street, Soho & London’s West End theatre district, 81 Jermyn Street has been the site of a hotel since the end of the 18th century.

The hotel is also on the doorstep of Piccadilly, with its famous inhabitants Fortnum & Mason and the Royal Academy of Arts as well as London’s finest tailors on Jermyn Street.

Formerly owned by Rosa Lewis - better known as the Duchess of Duke Street - The Cavendish is a St James’s institution, and our proposals represent an exciting new chapter in its rich legacy. The present building has existed on site since 1966, and few buildings benefit from such striking Mid Twentieth Century architecture. Ascott’s renewed investment represents an opportunity to secure this valued piece of local heritage for future generations.

The case for refurbishment

The Cavendish Hotel is located at 81 Jermyn Street within the St James’s Conservation Area. Despite its unique design and enviable location in the heart of St James’s, the current building is in need of significant investment to secure its long-term future.

View location

At present, the building experiences a number of operational challenges, with outdated plant and awkwardly configured internal space which inhibits guest experience and back of house efficiency. There is also a need for significant intervention to improve The Cavendish’s carbon and thermal efficiency, and a valuable opportunity to introduce urban greening to promote biodiversity. The building’s distinctive façade is also in need of rejuvenation to ensure it continues to contribute positively to the St James’s Conservation Area.

Ensuring an authentic luxury experience lies at the heart of the Cavendish’s success. At present, the hotel is in need of several upgrades to meet the requirements of a contemporary luxury asset, with an underwhelming arrival experience which does not fully separate pedestrian and vehicular access. Our refurbishment will realise a number of opportunities to improve guest amenity, with a new arrival centre and lobby, upgraded bedroom stock and a new dining experience to ensure a premium luxury experience for every guest.

Our Vision

A retrofit-first approach to secure the long-term future of the site

Enhancing guest amenity to create an authentic luxury experience in the heart of St James’s

Elevating the existing building to enhance its relationship with the St James’s Conservation Area

Supporting St James’s economy through direct investment in the tourist sector

Upgrading existing energy systems to improve thermal and carbon efficiency

Protecting neighbouring amenity through considerate design and operation

A retrofit-first approach

Our renewed investment in The Cavendish will ensure the hotel’s operational longevity and continued contribution to St James’s economy.
The design will adapt and re-use the existing building to conduct a sensitive, heritage-led refurbishment, with localised intervention and extension to unlock the potential of the existing building fabric. This retrofit-first approach will both minimise the carbon emissions associated with redevelopment and enable a more concise constriction timescale to protect neighbouring amenity.

Delivering an authentic luxury experience in the heart of St James’s

At the core of the proposed refurbishment is the ambition to deliver an authentic, luxury experience for all The Cavendish’s guests.
Our proposals will radically improve the Jermyn Street and Duke Street entrances alongside introducing a new 5* lobby to transform guest arrival experience. The refurbishment will also upgrade all existing bedroom stock, and reposition the dining experience to ensure all guests enjoy the full benefits of luxury hospitality. These works will be complemented by external enhancements to improve the building’s upkeep and setting.

Enhancing the St James’s Conservation Area

With its striking mid-twentieth-century architecture and unique design, The Cavendish is a key aspect of St James’s heritage.
The proposed refurbishment will deliver a number of sensitive enhancements to the existing façade to complement the building’s positive contribution to the St James’s Conservation Area. This will include thorough façade cleaning, the introduction of further detailing to create additional visual interest and exploring the opportunity for introducing façade planters. The refurbishment will also improve the setting of the building within its neighbouring context, ensuring The Cavendish remains a distinctive local asset.
Our proposals will sit within the existing site area, and will not extend The Cavendish beyond its existing footprint.

Supporting St James’s economy

Our renewed investment in The Cavendish will deliver wide-ranging economic benefits for St James’s, with the enhanced hotel supporting tourism in this unique destination.
The proposals will ensure The Cavendish meets the requisite standards to continue to attract the luxury traveller demographic, supporting local businesses by securing increased spend within the locality.

Improving sustainability and carbon efficiency

The proposals will radically enhance the building’s energy efficiency through a retrofit-first approach to minimise carbon emissions throughout both construction and operation.
Our proposals will upgrade and rationalise the existing outdated plant to future-proof The Cavendish, with a transition to an all-electric energy system wherever possible. The refurbishment will also incorporate climate-resilient design features to reduce heat loss and improve the hotel’s thermal efficiency. The proposals will also introduce urban greening to the façade and podiums to enhance the building’s appearance and deliver a biodiversity net gain.

Protecting neighbouring amenity

Consideration for our neighbours has been at the heart of the design review process. The proposals will deliver a concise and timely programme of works which avoids the disruption associated with extensive demolition and redevelopment, with all works conducted to the specification of a Construction Management Plan.
All works will sit within the blueprint of the existing building, with sensitive infill extensions to ensure an authentic luxury experience for all guests.
As developer, owner and operator, Ascott have extensive experience in considerate operation, and preserving a tranquil environment for both neighbours and our own guests is central to our business model. A revised Operational Management Plan will also be submitted to accompany the new upgrades. Existing servicing via the Mason’s Yard delivery bay will be retained, with improvements proposed to operational efficiency and accessibility.

Proposed Views

Duke Street Arrival

Existing Duke Street Arrival
Proposed Duke Street Arrival

Jermyn Street Arrival

Existing Duke Street Arrival
Proposed Jermyn Street Arrival
About the team
The Ascott Limited: As developer, owner and operator of The Cavendish, Ascott is committed to ensuring that our properties enrich the communities of which they are part. We specialise in blending timeless class and elegance with art inspired interiors which reflect local character, delivering authentic luxury experiences for the modern traveller. With over 940 properties across a global portfolio, we are an experienced operator with an exceptional track record of best-practice in considerate management and operation.

A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
About CapitaLand Ascott Trust: CapitaLand Ascott Trust (CLAS) is the largest lodging trust in Asia-Pacific. CLAS’ objective is to invest primarily in income-producing real estate and real estate-related assets which are used or predominantly used as serviced residences, rental housing properties, student accommodation and other hospitality assets in any country in the world. CLAS’ international portfolio comprises 106 properties with more than 19,000 units in 45 cities across 16 countries in Asia Pacific, Europe and the United States of America as of 3 December 2023.

Have your say

We want to hear your feedback on our vision for The Cavendish to shape the development of our plans. There are a number of ways you can get involved in our public consultation:

Public Exhibition

  • Monday 18th March
  • 3pm – 7pm
  • The Piccadilly Room, The Cavendish Hotel, 81 Jermyn Street, SW1Y 6JF
View the Boards

Online Community Meeting

  • This meeting will be held online on zoom. Please register by clicking the link below.
  • Tuesday 19th March
  • 6pm – 7pm
Register here

Consultation
Survey

  • Click here to complete our consultation survey to have your say on our proposals by Friday 29th March
Access

Get in touch

As part of our commitment to early community engagement, we want to hear your feedback on our proposal.

Securing the future of The Cavendish London

  • ifraser@conciliocomms.com
  • 08001930884
Created by Studio Sustancia. All Rights Reserved.
Consult here our Privacy policy and our Slavery Policy.

Thank you for participating in the public consultation on our proposals for The Cavendish London.

Our application has now been validated by Westminster City Council and can be viewed in full on the Westminster Planning Portal here: (Reference: 24/03521/FULL)
Access